How to Calculate Total Revenue

How to Calculate Total Revenue

Total revenue is a key business metric for evaluating and growing your business. It can also reveal a lot about your company.

To calculate total revenue, you must know the number of units sold and their selling price. You also need to consider taxes and other expenses. Knowing this can help you plan for the future.

Units Sold

A business must sell goods and services in order to generate income. That income can be generated by sales alone, but it may also include non-operating revenue such as interest and dividends.

One way to calculate total revenue is by multiplying units sold by the price of each unit. This is called gross revenue and is the most simple way to measure how much money a company brings in. However, it does not take into account costs and expenses, so it does not tell you how well a company is doing.

The cost of goods sold (COGS) is the cost that a company must pay for every item it sells. COGS is important if a business is selling physical items like laptops or screwdrivers, but it can be less relevant for software companies.

There are three methods for calculating COGS: first in, first out (FIFO); last in, first out (LIFO); and weighted average. All three save you from tracking specific unit sales, but each method produces a different result on your income statement and affects your profit and loss statement differently.

FIFO assumes that the inventory items you bought first are the ones that are sold first. The weighted average method combines the cost of all of your purchases to make a single figure for each item that you sell.

Another approach is to add the cost of your old inventory to the price of each new purchase. This way, you get a more accurate price for the new purchases.

Selling Price

A company’s selling price is the amount it charges for its products and services. It can vary depending on how much buyers are willing to pay and how competitive it is in the market.

The selling price is also important because it determines how much profit the business will make from sales. If the selling price is too high, the business may not be able to cover its costs and turn a profit. The selling price can also change seasonally, in different distribution channels and throughout the product’s lifecycle.

Many businesses use selling prices to guide their pricing strategies. Some of these methods include cost plus pricing, planned profit pricing, whatever the market will bear, and gross profit margin target (GPMT). Planned profit pricing can help companies to assess their profitability and decide whether they should increase prices or decrease output.

Some businesses prefer to sell their goods at a fixed price, while others have no price set and let the market decide the price. This is called a “value-based” price, and it is an effective strategy for products that are one-of-a-kind or highly specific.

Another way to determine the selling price is to consider the average selling price of similar products sold by other companies. This is a useful way to gauge the effectiveness of your pricing and is especially helpful when deciding how to adjust it in order to attract more buyers.


Taxes are a means by which governments collect payments from individuals and businesses to generate revenue. These taxes are used to fund public goods and services that benefit the entire community. There are many types of taxes, including income tax, property tax and sales tax.

There are also taxes on imported products, called tariffs, that are imposed when one country imports goods from another. These taxes can increase the price of imported goods and reduce the value of exports.

Governments often use taxation as a tool to promote economic growth, and to encourage people to spend more money on goods and services. In addition, taxation has been used to raise funds for social programs such as schools and national defense.

The amount of money collected from taxation depends on the economy and the laws that govern the taxes. For example, in the United States, federal and state income tax revenue is based on a percentage of people’s or companies’ incomes.

When the economy is growing, people make more purchases and businesses earn more profits. This boosts the tax revenue for both sales and corporate income tax. When the economy slows, people may not spend as much and the government has less money to spend.

For this reason, government tax revenues typically grow during good economic times, or unless the government lowers tax rates. However, the amount of taxes raised and spent fluctuates, too, if tax rates are increased or reduced.

There are two main ways to calculate total revenue: gross and net. Gross revenue is the total amount of money received by a business, before any expenses are deducted. This includes the cost of items sold, such as production fees or shipping costs, along with other revenue streams such as discounts and allowances.

If a company sells several different types of goods, they may calculate their total revenue from each type separately. For example, if they sell handbags and shoes in a week, they may calculate their total revenue from handbags as $250 and their total revenue from shoes as $300.

This information can help a business determine their profit margins and whether they are profitable enough to stay in business. It can also help them decide how much to charge for their products.


Expenses are the costs your business has to pay to operate and generate revenue. They include everything from rent and utilities to staff wages, equipment, vehicle insurance, and marketing and advertising expenses.

Often, businesses are able to claim business expenses on their taxes as a way to reduce the amount of tax they have to pay. However, it is important to know exactly what types of expenses are deductible and which ones aren’t.

Business expenses are typically divided into two categories: fixed and variable. The former includes items like rent, electricity, internet service, and subscription fees that are the same every month. The latter refers to items that change based on the needs of your business. For example, if your business uses freelancers or offers overtime pay, your payroll expense will likely increase each month.

Another important category of expenses is capital expenditures, which are costs that your business incurs to purchase an asset. In this case, it’s important to note that the expense isn’t incurred in one lump sum; instead, it’s charged as an expense over time through depreciation and amortization.

These charges decrease the book value of the asset and reflect its usage over time, which helps to reduce your company’s net income. Usually, a business will write off the portion of the expense it claims each year until it has claimed the entire cost of that asset.

While calculating total revenue isn’t as straightforward as it sounds, understanding and tracking it can help you evaluate your company’s finances. It can also be a great tool for making decisions about your pricing strategy and marketing approach.

The best part is that it can be easily calculated using accounting software. You can even compare it to previous years, which will give you a good indication of how your business is growing.

Keeping track of your total revenue is essential to the success of your business. It can help you make strategic decisions about pricing and marketing, which will help your business grow. Moreover, it could also play a significant role in how much your business will be worth if you ever decide to sell it.

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