Everything You Should Know About Central Route Persuasion

Everything You Should Know About Central Route Persuasion

Persuasion: What Is It?

Persuasion describes various ways to influence people. To influence someone, you have to make them change or decide. The process of persuasion involves you attempting to make a good argument or appeal to the emotions of someone to change their mind rather than forcefully convincing them. We try to persuade a person to change the following things.

  • Observe Your Beliefs The belief can be serious – political or religious or anything under the sun. People are usually resistant to changing their beliefs unless they are on the fence about them. Making a good case for changing someone’s beliefs or understanding how they operate emotionally is necessary.
  • This Involves Behaviors. It is common to engage in numerous undesired behaviors throughout the day, and these behaviors can be irritating. A person with good persuasion skills can be just the person for the job when it comes to changing bad behaviors. Using social media as an example, if you are accustomed to spending very much time on it, making a case for cutting back on it may be as simple as telling you the negative effects.
  • Your Intentions Motivating ourselves can be as simple as determining our intentions. Sometimes you can persuade someone to change their intentions.
  • Persuading others can change a few of the most important aspects of your personality. The five elements of the process of persuasion are decision making, logic, emotions, and action.
  • Reasoning And Logic Some people choose the most logical option. When you make a decision, evidence is always helpful, but not always available. It is more likely that you will change your mind if you are presented with new evidence that resonates with you.
  • Feelings Making purely emotional decisions is not always based on logic. Even though some decisions seem illogical, they appeal to people on an emotional level. By addressing the emotions of people who make decisions, words and imagery can influence them.
  • Decisions are often based both on logic and emotions. Someone trying to persuade this type of person must be skilled at persuading people on several levels.
central route to persuasion
central route to persuasion

Central Route Persuasion: What Is It?

Petty and Cacioppo referred to the central route to persuasion as the elaboration likelihood model. In other words, it is when facts and reasoning influence a person’s decision.

It’s a way to persuade someone by saying the same thing repeatedly. There can be more descriptive messages or the same message, but they should be displayed for a long time.

Any elaborated message persuades the recipient of the audience more. Messages can remain in a person’s subconscious mind, which can cause them to act irrationally at times.

Persuasion In The Central Route: Features Of Message

A central route of persuasion consists of four features. This includes:

  • Persuasive communication shows benefits and is one-sided.
  • Inspiration for action When a message directly relates to the individual, he or she will be willing to change attitudes and behavior following the message.
  • Capability to process Those who are distracted and do not pay attention will not get influenced. Communication will be hindered.
  • Types of arguments That could change your attitude and behavior.

Central Route Persuasion Examples

A car enthusiast who watches television sees a car advertisement. The features of a new model of car are influencing the person, though he/she has a car of their own. Advertisements have shown factual evidence showing that the car is superior to the one the person is currently using.

This is a central route for persuasion. Motivation and comprehension are important. This leads the person to take action and change their behavior.

According to reputed media news, a person who is shown to be a terrorist implies that people watching that news believe it as well.

Your university should choose a president for the student union. You listen to the statements of both candidates running for election when you rely on the central route. If, however, you turn to peripheral influences, you might choose the candidate who is more beautiful or who is more famous, or who has a friend that you know.

Central Route Persuasion Vs Peripheral Route Persuasion

  • People who are influenced by peripheral routes of persuasion don’t think much about the message, in contrast to those who are influenced by central routes.
  • By using a peripheral route for the message, attention is attracted and behavior is changed. As opposed to the other group, the truth is important to them.
  • Attitude changes caused by the processing of issue-relevant arguments (central route) will have greater temporal persistence, a greater ability to predict behavior, and greater resistance to counter persuasion than changes caused by peripheral cues.
  • In the case of commercial advertisements, the peripheral route is used, while informative programs are used for persuasion from the center.
  • A central route transformation typically lasts longer than a peripheral route transformation.
  • The peripheral route of persuasion involves low levels of involvement, while the central route involves high levels of involvement.

Leave a Reply

Your email address will not be published. Required fields are marked *